Sabrina Calori, Head of Global Marketing for Kids & Families at Nickelodeon and Paramount+, is stepping down after two years in the role, diverse I have learned.
Calori's departure comes at a time of significant turmoil at Paramount, following last week's announcement that the company would lay off 15% of its staff — roughly 2,000 employees — ahead of a planned acquisition by Skydance Media.
In July 2022, Calori was promoted to executive vice president and chief marketing and brand strategy officer at Nickelodeon upon the exit of then-CMO Jenny Wall. In her role, Calori leads on-air and off-air consumer marketing and global content launches across the brand’s linear, digital and social platforms, reporting to Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon and chief content officer of Paramount+ Kids & Family.
Prior to her latest role, Calori served as senior vice president of brand strategy and content, a role she assumed when she joined Nickelodeon in August 2021. Previously, Calori served as executive vice president of marketing and digital media at HBO and worked on series including “Game of Thrones” and “Euphoria.”
“I am incredibly proud of what we have accomplished together, but what I am most proud of is the culture we have created,” Calori said in an email to employees on Monday, which was obtained by CNBC. diverse. “Leaping into the unexpected, striving to make the ordinary magical, and doing it all like a sponge. Every day, you’ve been creating groundbreaking work while navigating the industry’s currents with the optimism of SpongeBob and the determination of Patrick. You’re the heartbeat of this brand and your passion for Nickelodeon’s mission is evident in everything you do.”
Representatives for Paramount did not immediately respond to a request for comment on Calori's exit.
Watch Calori's full memo to staff announcing her exit below.
a team,
I am writing to share that after three tumultuous years, today will be my last day at Paramount.
Writing reviews like this is not easy. Nickelodeon was the first brand I ever loved. Working alongside all of you to share that love with today’s kids (including my own) has been a dream come true.
Thank you for challenging the world to follow your “kid instincts.” Together, we revitalized the brand’s iconic Splat with an Emmy-winning brand campaign, scaled down the Super Bowl (!), made Good Burger 2 the biggest live-action movie of the year, relaunched Dora to the world, shattered expectations at the Kids’ Choice Awards, engaged millions of kids on Roblox, and celebrated 25 years of SpongeBob with an epic global campaign that set the standard for creative marketing. (And so much more!)
I’m incredibly proud of what we’ve accomplished together, but what I’m most proud of is the culture we’ve created. Leaping into the unexpected, striving to make the ordinary magical, and doing it all like a sponge. Every day you’ve launched groundbreaking work while navigating the currents of the industry with the optimism of SpongeBob and the determination of Patrick. You’re the heartbeat of this brand, and your passion for Nickelodeon’s mission is evident in everything you do.
My support will remain unwavering as we move into this new chapter. I will continue to be your biggest cheerleader, coach, and mentor. Please don't hesitate to reach out.
I always encourage you,
Sabrina
