Banijay Asia has partnered with India’s Nadiadwala Grandson Entertainment (NGE) to develop original series and films, as well as adapt global blockbusters for Indian audiences.
NGE is led by Deepak Dhar, CEO of Banijay Asia (part of Banijay Entertainment), and veteran producer Sajid Nadiadwala, CEO of NGE. The alliance aims to create premium content for viewers in India and beyond.
Nadiadwala is known for films like Housefull and Baaghi, as well as critically acclaimed films like Chhichhore, Super 30 and Highway. His recent releases include Chandu Champion and Satyaprem Ki Katha. Housefull 5, the latest installment of the hit comedy franchise starring Akshay Kumar and Riteish Deshmukh, is slated to release soon.
Banijay Asia has made its mark with adaptations such as ‘The Night Manager’ (Disney+ Hotstar) and ‘Call My Agent: Bollywood’ (Netflix) as well as originals such as ‘Dahan’ (Disney+ Hotstar) and ‘Undekhi’ (SonyLIV). The company’s portfolio also includes popular unscripted shows such as ‘The Kapil Sharma Show’ and ‘MTV Roadies’. Upcoming releases include Hindi adaptations of ‘Monk’, ‘House’ and ‘Suits’.
“We are excited to partner with Sajid Nadiadwala, a visionary whose contributions to Indian cinema are unparalleled. His dedication to filmmaking and ability to connect with Indian and global audiences makes this an exciting partnership. With Sajid’s creative vision and our expertise in content creation, we are poised to set new benchmarks in the world of entertainment,” said Dar, Founder and Chairman, Banijay Asia Group and Endemol Shine India.
“At NGE, we have always strived to deliver top-notch entertainment to the Indian audience. Partnering with Banijay Asia to create cutting-edge content across genres and formats is an exciting venture for us. Our vision has always been to push the boundaries of entertainment, and this partnership is a significant step towards achieving that goal,” added Nadiadwala.
“Partnering with Nadiadwala Grandson Entertainment provides a unique opportunity to combine our strengths in content development with Sajid Nadiadwala’s cinematic vision. His unique expertise and creative vision are invaluable assets in this collaboration that represents a shared commitment to creativity, innovation and excellence in storytelling. Together, we aim to push the boundaries of entertainment by delivering compelling originals and adaptations that will appeal to audiences in India and the world,” said Mrinalini Jain, Head of Development, Banijay Asia Group and Endemol Shine India.
The Nadiadwala family has been in the film production business since 1955. Abdul Karim Nadiadwala, followed by Abdul Ghaffar Nadiadwala, Farooq Nadiadwala, Habib Nadiadwala and Sulaiman Nadiadwala have produced over 200 films. Sajid Nadiadwala's debut as a producer was “Zulm Ki Hukumat” (1992).
