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1 week ago Deadpool and Wolverine After the release of the movie, Lady Poole (one of many Deadpool variations) made her debut in the final trailer for the film. But with her full mask on, many fans accurately speculated that the unknown actress might be Ryan Reynolds' wife Blake Lively—simply because of the long, luxurious blonde ponytail she sported. And if you want iconic, celebrity-worthy hair like hers at home every day of the week, Lively has the hair care line for you.
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the This ends it for us. The actress’s gorgeous hair has become an essential part of her on-screen look, so it makes perfect sense that she’d launch her own line of wash and styling products. Called Blake Brown, the new Target collection includes her signature shampoos and masks, a leave-in treatment, a mousse, a pre-shampoo mask, and a dry shampoo. Fans can snag these affordable hair essentials for $18.99 to $24.99 exclusively in stores and online at Target.com starting August 4.
There's one thing you won't find in his collection? Hair conditioner — yes, you heard us right. According to an interview with Vogue Magazine, Lively doesn't believe in using any of these products, going so far as to say that she “doesn't know anyone who uses conditioner in their [her] “Instead, the formulas are designed to nourish, hydrate and strengthen hair while gently cleansing your hair with a ‘special plant protein complex.’ I switched exclusively to a shampoo and mask regimen 20 years ago and have never looked back,” she said in a statement. If that’s what the leading lady says!
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Beyond eliminating frizz and helping even the driest strands feel shiny and revitalized, Blake Brown's line of products not only delivers a salon-worthy experience, but also features luxurious scents (like sweet vanilla, blackcurrant, and fig, along with musky notes like cardamom and sandalwood). And in keeping with her commitment to showcasing “the beauty of extreme sustainability,” all of her hair care products are also vegan and free of sulfates, silicones, parabens, or other potentially irritating ingredients (bonus points: The honeycomb-shaped packaging is also made from recycled materials).
When pondering why she would spend seven years working on a hair care line if she already had a successful routine, Lively wrote on her Instagram that she wanted something with salon/red carpet performance, but in an affordable package. “High quality is more expensive, who knew? There’s a reason brands tend to compromise, but we didn’t stop until we got there. … I wanted it to be cleaner than the products I was using with great results so I wouldn’t have to stress about sharing it with family.”
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If you're interested in getting Lively's locks, check out the full collection at Target.com, available online now. The best part is, through August 10, you can save $5 when you spend at least $30 on personal care products, including Blake Brown products. If you're a Target Circle member, you'll also save an extra 5% on your purchase — learn how to join here.
