summary
- Financial and critical disaster,
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The film failed to achieve box office revenue domestically. - Despite featuring impressive actors like Cate Blanchett, the film was universally derided and fell short of expectations.
- The film's failure indicates potential consequences for the film's theatrical production line, and could lead to budget cuts in the future.
It is classified as a discount. Guardians of the Galaxy And a landfill fire by the most vocal residents of the film criticism community, Border areas It is absolutely unacceptable, no matter how you analyze it. At the time of writing, the Border areas The film, based on a true story, grossed less than $10 million domestically in the United States.The inevitable fate is finally unfolding before our very eyes because everyone saw it coming a mile away. It's rare these days for critics and viewers to speak with one voice, which spells disaster for any franchise opportunity for Eli Roth, Gearbox Software, and Lionsgate. You only get one chance at this in a generational cycle; Border areasThat opportunity to the kingdom of heaven has been lost.
Set in outer space, outlaw Lilith and a gang of hoodlums race to find a legendary vault containing unimaginable treasure, encountering a corporate gang of thieves known as the Psychos along the way. From there, things get mysterious. We still don't know exactly who co-writer Joe Crombie is, why the film sat on the shelf for so many years, and what scenes were edited or deleted during the long development period. Constant online chat (is there any other kind?) has been identified. Our last Screenwriter Craig Mazin stars as the mysterious Crombie. However, he has denied rumors that it's his pseudonym, and after opening week, don't expect that to change and for that turkey to still haunt his resume. As for the downgrade from R to PG-13, we'll have to wait until Eli Roth's Deluxe Director's Cut Edition to find out what was changed.
Featuring the likes of Cate Blanchett, Jamie Lee Curtis, Kevin Hart and Jack Black, the film had enough potential to hold up when lesser productions have collapsed due to outright indifference. Great names, to be sure, but perhaps not a good fit for this film, given the near-universal derision it has received since opening night. As much as we love Cate Blanchett, we can’t help but wonder if she’s the wrong person to promote a summer blockbuster. Border areas“A legendary performance” An impressive series of acclaimed video game stories that have made the transition to television and film.So what is a damage report?
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2.5/5
- release date
- August 9, 2024
- exit
- Eli Roth
- Runtime
- 102 minutes
- Main type
- Science fiction
Borderlands Makes History…And Not In A Good Way
according to diversePre-production sales abroad accounted for 60 percent of the $145 million budget, when you also factor in $30 million in marketing costs. For comparison, the average marketing spend for a modern blockbuster is around $100 million or more. Lionsgate’s cutback on advertising still doesn’t explain why theaters were empty in mid-August.
It is difficult to express in words how huge the failure is. Border areas This movie was the “blockbuster of the year.” But in all this spectacle, the deeper impact on the company that was footing the bill was ignored. Lionsgate was already on shaky ground. A week earlier, in an interview with Hollywood ReporterAdam Fogelson, president of Lionsgate's film division, expressed optimism about the company's future and upcoming films thanks to cost-cutting efforts to reduce the inflation associated with the film industry:
“So we're really optimistic about what the theatre business can do, especially as we benefit from very careful, relatively small overheads compared to the competition, and we manage production costs and marketing costs in a completely different way.”
He spoke a little prematurely. In case you’re curious, we don’t include executive quotes like this so much for context as for comedy. It’s worth noting that in the interview, he avoided mentioning Lionsgate’s biggest summer blockbuster. He probably knew full well that Roth’s screenplay had a zero chance of success, which was the consensus opinion before the premiere. We can all cling to our pearls about the review bombardment, but there comes a time when we have to admit that a movie just sucks.
Related to
Borderlands Becomes Worst Video Game Adaptation On Rotten Tomatoes
The reviews are in, and Borderlands now joins a very select group…
The problem is the low level: the film had a budget and cast similar to a blockbuster, and blockbusters can't fail without consequences. It was necessary to achieve about $250 million to justify the budget.It won’t happen. The market for lavish computer-animated video games just shrunk in a single weekend. We don’t know what that will mean, but we have some predictions.
Borderlands fails to meet very low expectations
This movie was dead.Given the list of delays and obstacles, it was fortunate that the film got out when it did, surviving a notable production hell that saw a change in director. This took a lot of time and money.Whether Lionsgate was miserably optimistic about Roth’s vision or fell victim to a sunk cost blunder is likely to be revealed later. The film may not have captured the attention of viewers, but the impending revelations and leaks from cast members should at least be interesting.
In the past few years, we've seen several self-planned universes destroyed and sequels cancelled. Border areas This is no outlier. The fact that this film came out in August is respectable. In fact, it’s hard to imagine that this film would have been any better if it had had another six months to shoot alternate endings or recast the main characters. Blanchett embraced the role, and you should appreciate a good actress taking on such a silly role, unlike Max von Sydow’s silly turn as the ruthless Ming. Blanchett’s casting as Lilith confused critics and upset fans, as she was more than twice the character’s age and stuck with the constant childish jokes of a comedic robot written to appeal to elementary schoolers.
Related to
Borderlands Director Rejects Guardians of the Galaxy Comparisons: 'They'll Find It Different'
Since the first trailer for director Eli Roth's Borderlands was released, many have compared the upcoming release to the Marvel Cinematic Universe's Guardians of the Galaxy.
The studio ignored the negative press and continued to operate as if it didn't matter, scheduling the film's release to coincide with the new release. dead pool This part was sure to attract viewers. The most shocking part is the bleak romance. We end up The film also beat out almost every major film, received average reviews and a muted marketing campaign. No, it wasn't the intense competition that led to the failure. Border areas.
Despite criticism that the film looked bad and the humor seemed dull, Lionsgate refused to accept that the long-delayed film was immature. If they believed it was a hit, they refused to spend money on advertising to back up that confidence. As a warning sign, the trailer was roundly mocked when it first appeared on YouTube five months ago. Not only did the “final trailer” reinforce that perception, it had a 3:1 negative rating, suggesting that no one was excited and there was little positive buzz.
Is the pipeline from console to screen permanently damaged by Borderlands?
Let's get straight to the point, Border areas This cultural phenomenon has never been a phenomenon, as we’ve argued in previous articles. And outside of gaming, it hasn’t had much traction or impact on the zeitgeist. It takes years and a lot of effort to produce a blockbuster of this magnitude. The MCU empire wasn’t built in a day. It’s easy to overlook the work it took for Marvel to establish a cinematic powerhouse and win over moviegoers in the 1990s, thanks to films like code And the bargaining that was made to establish and operate it.
The Wesley Snipes movie was a reckless gamble that paid off, but it’s not a viable strategy in the long run. Lionsgate has dabbled in licensed properties before, producing two movies in 2017. Power Rangers I now have in mind an adaptation of the popular children's show from the 90s and 2000s. Power Rangers The film grossed $140 million worldwide. You can attribute that to a strong pre-Covid market or to a well-timed take on nostalgia, but either way, there’s no denying that Lionsgate miscalculated on its latest project.
We expect studios to start cutting budgets for big screen adaptations, as they have already started cutting marketing costs.. Here comes the expression “too big, too fast” and reminds us of the days of big-budget video game failures like the 2020 games. Monster HunterNo one remembers it, but in a stuttering theatrical environment during the Covid outbreak, the film managed to make $40 million. That wasn’t enough to make a profit, but it puts the film in a tough spot. Border areas“The financial situation is dire in perspective.”
Modest budgets may be more appropriate for video game movies, alleviating the need to produce a niche film that makes just $200 million to break even. If ever there was a time to jump on the low-budget bandwagon, this is a good excuse. Not every movie needs a huge budget. More importantly, there’s no longer enough mass interest or money to produce a new blockbuster that makes $200 million every week. Whether or not this is the most profitable movie season, those days are long gone. Border areas In theaters now.
