Men's jacket sales have been on the rise since Walmart launched its campaign featuring New girl Actor Max Greenfield
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
Don't look now, But one of the most stylish men's pieces this fall is a $40 trench coat from Walmart. In fact, you should check it out here.
From Walmart’s Free Assembly brand, the Modern Barn jacket exudes a British country vibe with its canvas construction, nylon shell, and velvet trim. At just $40, it has the same look as waxed cotton jackets that cost nearly ten times as much, and people are taking notice: Walmart says it’s currently the best-selling men’s fashion jacket on the retailer’s site—and sizes are changing fast.
walmart deal
Modern Barn Jacket Free Assembly
This jacket, which has nearly five stars online, features a cotton/nylon shell with a cozy flannel lining. The velvet trim on the collar adds a nice touch of contrast.
The jacket features a zip closure as well as multiple snap buttons to help keep out wind and rain. We love the spacious front pockets for warmth, while the interior chest pocket is great for storing your wallet or accessories.
The brand says the newly released Modern Barn Jacket at Walmart is not only the best-selling men's jacket on the site, but it's also the 10th best-selling men's item overall for fall. It's also seen sales soar since Walmart launched its new ad campaign featuring New girl Actor Max Greenfield.
A great alternative to Barbour or Belstaff, this piece is an easy-to-wear alternative to a hunting jacket or field coat. The jacket is as office-appropriate as it is a camping item; the durability of the fabric and neutral colors allow it to be worn with everything from jeans to dress pants with ease.
Walmart's $40 barn jacket is available in sizes small through 3XL. We prefer the “green gray” color above (which looks a lot like olive green), though the jacket is also available in classic black.
