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Few, if any This piece of clothing has been as iconic as the Air Jordan shoe. The sneaker line—designed by Michael Jordan and Nike—has produced some of the most iconic shoes in the world, from the Jordan 1 OG in 1984 to the ongoing Travis Scott x Air Jordan releases.
They’re some of the most sought-after and stylish sneakers on the market, but there’s one problem: All that fame means that Jordans can be hard to find. Searching for specific colorways and collaborations of Jordans is a full-time job for some sneakerheads, with dozens of retail and resale platforms sprouting up all over the internet. Not all of them are worth buying from (or even legitimate at all), which is why we’ve done the research and rounded up some of the best places to buy Jordans online.
Below, you'll find details on how and when you can buy new Jordans when they drop. Here are some of the best places to buy Jordans online if you can't find what you're looking for at Nike and other retail sites.
How and When to Buy New Jordan Releases (2024)
Most new Nike releases hit its website first for immediate purchase, but some of the most popular Jordan releases come through Nike's SNKRS app. The app can notify you when new Jordans are available for purchase, but you often have to enter a SNKRS raffle to get a chance to claim the most anticipated shoes.
One recent release we love is the Jordan 1s in navy, available in most sizes, at the time of writing, on Nike.com here.
Nike
You can now shop the lesser-known Jordan releases on Nike.com here.
Where to buy used Jordan shoes online
If you can’t get a particular pair of Jordans on Nike.com during their initial release—or you’re looking for a previous version that’s no longer in stock—there are plenty of options for purchasing resale Jordans. Here are some of the best places to buy Jordans online, including resale platforms for authentic Jordans and trusted non-Nike retailers for new Js.
Buy Jordan from Farfetch
Farfetch
By connecting customers with boutiques and small retailers, e-commerce giant Farfetch offers a huge selection of new and resale products — including a huge range of authentic Jordan shoes. You’ll find everything from lesser-known, affordable colourways to buzzworthy releases like Dior Jordans or even Eminem’s Jordan 4s. Everything is guaranteed authentic, and you can return most items within 14 days.
Buy Jordan Shoes at Stadium Goods
Stadium Goods
Stadium Goods is another great place to buy Jordan shoes online, whether you’re looking for new releases or authentic models to resell. They have a huge selection of Jordan 1s, including Retro OG Highs for just $414 and up (depending on your size) and the beloved UNC 1s.
Buy Jordan Shoes at Foot Locker
foot locker
For a wide selection of new Jordans, visit Foot Locker. This venerable sneaker store still has one of the best selections of Jordans, from new releases to classics.
Buy Jordan Shoes on StockX
Stock X
If you want a specific pair of Jordans but can’t find them anywhere, head over to StockX. The resale platform has become the go-to for almost every sneaker in demand, and all of the items are certified unworn and authentic. For example, you can buy the very popular Travis Scott Reverse Mocha Jordan 1s above for just over $1,200.
Buy Jordan Shoes at Dick's Sporting Goods
Dick's Sporting Goods
Dick's Sporting Goods is another good source for new Jordans, currently carrying hundreds of styles available online. In our experience, you can also get some bargains at Dick's (though you may not find the most popular Jordans).
Buy Jordan from Amazon
Amazon
It’s safe to say that anything you need, want, or desire can be found on Amazon with a little searching. Even Air Jordans aren’t beyond the reach of the mega-retailer. And while you won’t find vintage styles or rare collectibles, what you will find are those classic designs that never go out of style.
Buy Jordan Shoes from Finish Line
finish line
You won’t get the latest releases or crazy discounts at Finish Line, but what sets them apart is that they have a range of styles to choose from. Missed out on a release but still want to find a pair to buy? They’ll likely end up here.
A Brief History of Air Jordan Shoes
When the Air Jordans debuted in 1984, they broke with traditional designs (basketball shoes up until that point had been primarily white) and caused a sharp backlash from the NBA. The early bold colors were deemed distracting during a game, and the NBA banned them, fining Michael Jordan $5,000 every time he stepped on the court wearing them. Even in the face of the backlash, Jordan continued to show off the sneakers, an act of defiance that only added to the shoes’ value when they hit retail stores the following year.
“Before Jordan, sneakers were just for playing basketball. Suddenly, sneakers became a fashion and a culture,” noted journalist and editor Roy S. Johnson on ESPN. The last danceA documentary that highlights the basketball player's success and rise to fame.
Since then, the shoe has become a symbol of determination and success for historians, basketball fans, style innovators, and athletes alike. From its 1985 debut, which is still available on eBay, to the updated Jordan 1 OGs and Jordan 1 Mids, the sneaker has defied the laws of time to become one of the most sought-after shoes in history.
