It's no secret that watching a movie in IMAX Watching a movie is one of the best ways to see a movie, but not everyone has the ability to do so. Watching a movie that has been shown in advance in IMAX, such as Sand Dunes: Part TwoOnce it hits the internet, the experience won’t be the same, but most viewers seem to be treating it that way. According to a poll conducted by IMAX via IndieWire, If a movie is released in theaters in IMAX, viewers are more likely to watch it on a streaming service than if it wasn't released.
The survey asked 600 entertainment consumers if knowing something had an IMAX release would make them more interested in it, 62% said the answer is yes.Many people have home theaters with large screens and surround sound, but there aren’t many home options that can compete with the IMAX experience. Furthermore, home releases typically don’t include the expanded aspect ratio of IMAX. The main factor that comes into play is the perceived higher production value. 69% of respondents said that seeing the logo on the poster gave them the impression that it was of higher quality. Furthermore, 90% said that seeing a movie shot in IMAX was one of the best signs of quality.
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Do you prefer a “premium” theater experience like IMAX, 3D, or Dolby?
Premium cinema experiences, like IMAX, Dolby, and, for some films, 3D, seem to be more popular than ever. Personally, I’ll go to an IMAX screening whenever I get the chance, especially with AMC’s perks and A-List subscriptions. I tend to avoid 3D unless the film is truly designed for the experience, like the Avatar series, but most of the time, it feels like a lazy afterthought. I’m lucky enough to live near a 70mm IMAX screen, where films like Dune 2, Oppenheimer, and the upcoming Joker really shine. What do you think of the premium experience? Is it expensive? Do you not care for the bigger screens or improved sound? Or do you avoid the theater altogether and wait for the inevitable streaming release a month after the film premieres?
Is IMAX good for movies?
Of course, IMAX releases aren't a good indicator of whether something will be good. Madam Web For example, a movie was released in IMAX. However, having the logo on the poster and marketing it is clearly a good way to get people excited when the movie is released online. IMAX CEO Rich Gelfond believes a successful theatrical release could lead to more wins in the future.
“A strong theatrical offering, especially with the inclusion of IMAX, helps drive the value of the entire content chain. I think it also impacts where we stand in the ecosystem and the types of leverage we have and the types of commercial terms we can get.”
Some streaming services have variable aspect ratios that help maintain the same feeling you get when watching a movie in IMAX, although the sound quality is nowhere near as good as a movie theater. Disney+ has plenty of R-rated movies IMAX has been improved which will automatically change the aspect ratio to what it was in theaters. It allows viewers to see more of the movie at certain points. It may be annoying to watch on a smaller screen, but it's a nice bonus that helps give the home viewing experience a more theatrical feel.
Interestingly, some streaming services have an advantage over their physical media counterparts when it comes to aspect ratios. For example, most physical MCU releases do not feature the variable aspect ratio, with Guardians of the Galaxy 3 Being an anomaly, people should stick with Disney+ if it has real value to them. In another franchise, there is a notable exception: The Hunger Games: Ignitionwhose Blu-ray release changes the ratio when Katniss first enters the eponymous death match. Ultimately, this isn't a big deal, but it's an added bonus that some streaming services offer, thanks to some movies being shot in IMAX.
