Is Longlegs a Box Office Success?

Despite finishing second at the domestic box office in its opening weekend, the indie horror thriller long legs The film generated more publicity than the weekend's biggest hit, the animated blockbuster. I am despicable 4. Backed by a creative digital marketing campaign, which gradually built anticipation and momentum for long legs Over the course of six months, the film, which had a combined marketing and production cost of less than $20 million, was produced. He took Hollywood completely by surprise..

Directed and written by Osgood Perkins, son of mental patient Star Anthony Perkins, long legs Maika Monroe stars as Lee Harker, a prescient FBI agent who is tasked with tracking down a mysterious serial killer, known as Longlegs, who has murdered several families across the United States without being physically present at the crime scene. Lee discovers that she has a sinister personal connection to the killer, played by Nicolas Cage.

With a total opening weekend gross of around $22.4 million, long legswhich had the best opening among original horror films last year, It became one of only 15 independent films in the past decade to gross over $20 million.The opening also set a record for the film's distributor, Neon, which had its previous biggest opening, $5.3 million, with the horror film Sydney Sweeney. Clean, very neat, very organized.

Moreover, while long legsThe Last Days of the Dead grossed nearly $11.7 million in its second weekend of release and has a current worldwide total of nearly $47 million, and is expected to become one of the most profitable films of 2024. It is also set to become one of the most influential horror films in modern history, changing the way horror films are made and marketed in the future.

Longlegs has had a great marketing campaign.

long legs

4.5/5

Longlegs is a horror thriller written and directed by Osgood Perkins. When FBI agent Lee Harker is assigned to investigate a serial killer, their investigation leads them down a rabbit hole of disturbing and mysterious discoveries at the heart of it all. When the trail of evidence reveals a personal connection, it becomes a race against time to prevent another murder.

release date

July 12, 2024

the show length

1 hour and 41 minutes

Read our review

The completely innovative and unconventional marketing campaign for long legs The film was released by distributor Neon in January 2024, when Neon released the first of a series of eerie teaser videos, most notably one that highlights star Maika Monroe's surging heartbeat as she witnesses Nicolas Cage's horrific transformation into the film's eponymous killer. The trailers were produced long legs It looks dangerous, real, disturbing, and above all unique without mentioning the movie by name.

Perhaps the most innovative aspect of the marketing campaign was how Neon handled Cage’s presence in the film. While any traditional marketing campaign would have certainly revolved around the appearance of an Oscar-winning star like Cage, Neon made a bold decision to build anticipation for the film by hiding Cage. From the film's marketing campaign, in terms of blocking out clear images of its nightmarish villain.

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The Genius Behind Nicolas Cage's Appearance in Longlegs, Explained in Detail

Find out how the brilliant Longlegs marketing campaign left Nicolas Cage out of the villain role and how it worked anyway.

while long legs It was bolstered by generally excellent critical reviews, and a slow-burn marketing campaign, which bypassed TV ads in favor of digital content, that Neon executed not only piqued audience interest, but also A viral horror movement has begun.This is especially impressive considering the amount spent on the marketing campaign was less than $10 million.

Ultimately, the film's marketing campaign It's a testament to the importance of building relationships and trust with horror audiences and crafting a marketing campaign that clearly reflects the viewing experience. long legsThis means a crazy ride that offers the audience something they have never seen before.

Longlegs is the summer's biggest hit movie.

In a summer largely dominated by blockbusters and children's films, led by I am despicable 4 And Inside Out 2,long legs It acts as a blatant counter-programming. The film has emerged as the biggest surprise of the summer, and is the first independent film in a long time to make it through the summer blockbuster season.

success long legs It had a revitalizing effect on independent cinema and especially the horror genre, which, with the exception of the recent release of Quiet Place: Day Onehas been in an extended slump, as evidenced by the lackluster receptions of 2024's horror films. Abigail, The first omen, imaginaryAnd Night swimming.

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Longlegs has a lot in common with this TV favorite.

Forget The Silence of the Lambs. Longlegs is one of the best mystery TV series of all time.

while long legs It has already outperformed these films at the box office, and it has also proven that by keeping marketing and production costs low and successfully implementing a targeted marketing strategy, horror films, more than any other genre, It can generate profit margins that far exceed those of its big-budget counterparts..

long legs He made his debut alongside the romantic comedy film fly me to the moonwhich cost over $100 million to produce. However, despite the commercially attractive duo of Channing Tatum and Scarlett Johansson, fly me to the moon The film grossed less than $10 million at the box office in its opening weekend, far less than long legsIt became a disastrous failure, especially in terms of cost.

Longlegs has been compared to The Blair Witch Project.

With its amazing box office success and viral marketing campaign, long legs It has been compared to the groundbreaking 1999 supernatural horror film Blair Witch Projectwhich was released almost 25 years ago. long legsWhile it is likely to be far less than the commercial success of Blair Witch ProjectThe film grossed about $250 million at the worldwide box office. long legs It is one of the few independent horror films since Blair Witch Project It completely exceeded expectations to the point that Hollywood was left scratching its head, as if the film It appeared out of nowhere.

while Blair Witch Project The found footage of the horror was released into the public consciousness, and its impact was long legs The film will be tested not only by a potential sequel or spinoff, but also in terms of how well other horror films can emulate the film by using a similarly unconventional marketing campaign. long legs Director Osgood Perkins and distributor Neon will prove that with the release of their next collaboration, the supernatural horror film Monkeywhich is currently scheduled to be released by Neon on February 21, 2025. long legs In theaters now.