Cultural marketing agency 160/90 has appointed Jessica Sin, previously head of global business development, as executive vice president. In her new role, Sin will be responsible for growing the company’s entertainment marketing division and leading 160/90’s integrated marketing initiatives.
Sen held her previous position at the firm for over two and a half years. She is based in the agency’s Los Angeles office, which recently moved to Beverly Hills. Prior to joining 160/90, she worked at Chief, a private network for women executives, as well as advertising agency Team One, marketing agency 72andSunny, and more.
“Jessica continues to make her mark on the agency as an accomplished leader, delivering tangible results through an innovative approach to business development and strong cultural acumen,” said Ed Horn, President of 160/90. “Entertainment marketing has become an increasingly important tool for brands to authentically speak to their target audiences and through our connection to WME as part of Endeavor, our team is uniquely positioned to deliver culturally driven solutions. We look forward to driving the entertainment marketing landscape forward under Jessica’s leadership.”
The agency’s Entertainment Marketing team connects brands with entertainment through talent partnerships, co-promotional partnerships, branded content and campaign support. Working closely with WME, the team also identifies new and emerging opportunities for brands to take active roles in film and television development and production.
The global marketing team spans the US, EMEA, and counts clients from Amazon, Visa, and Palo Alto Networks. The marketing agency also works with brands including AB InBev, Audi, DP World, Marriott International, and USAA.
