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Kim Kardashian is expanding her empire — this time throwing her beige hat into the tech game with three brand new Beats Studio Pro headphones.
The “Beats x Kim” collection, as it’s called, reimagines the Beats Studio Pros in three of Kim’s key colors: Moon (light), Dune (medium), and Earth (deep). Much like Kardashian’s clothing brand, SKIMS, the Kim K Special Edition Studio Pro headphones update the headphone space with simple colors, allowing wearers to “express their identity through color by creating a monochromatic or contrasting look,” according to Beats.
The Beats x Kim collection will be available starting Thursday, August 15 at 10 a.m. ET / 7 a.m. PT, and can be purchased on Amazon.com, Apple.com, and select Apple Store locations for $349.99. While it just launched, you can now get a limited-time deal on Amazon when you pair the new headphones with AppleCare+, which covers unlimited accidental damage repairs, giving you a 20% discount and bringing the price down to $299.95.
“I’m so excited to be introducing these three iconic and stylish colors to our most popular and advanced Beats headphones,” Kardashian said in a statement. “Beats Studio has always been a fashion statement, so I can’t wait to see how everyone wears them.”
As part of the launch, Beats released a campaign video with Kardashian and TV host Jimmy Fallon in the official campaign, which featured a ridiculous, fake “contest” to determine who would win the next Beats collaboration. The “winner” was announced during Kardashian’s appearance on The Tonight Show Starring Jimmy Fallon Thursday.
The Beats Studio Pros are among the premium Beats headphones, aimed at those who want high-fidelity audio and compatibility with Apple and Android products. Their standout feature is Personalized Spatial Audio, which lets you hear your tunes in 360 degrees with dynamic head tracking. You also get Active Noise Cancellation (ANC), which blocks out environmental noises for focused work in the office or hitting the gym.
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This isn’t the first time Kardashian has teamed up with Beats, and in 2022 her special edition Beats Fit Pro became the brand’s best-selling collaboration and sold out quickly on Apple.com. If you’re a fan of the super-famous mogul, the sleek tech, or both, grab a pair of the Kim K Special Edition Beats Studio Pros starting August 15 — just be sure to act fast when the headphones drop, as they’re sure to sell out quickly.
