Eddie Egan, A A very real marketing consultant, he lost his job with Lionsgate this week after the studio discovered that quotes he used in a trailer for Francis Ford Coppola's film huge city It was fabricated, according to diverse.
The point of the teaser, which Lionsgate recalled Wednesday, was that critics have been bashing Coppola’s masterpieces for decades, so why should we trust them? Except that the critics they’re quoting didn’t write any of the synopsis. A quote attributed to Pauline Kael was said to have been published in 2005. The New Yorkerclaiming The Godfather “Its artistic significance was underestimated,” and it was never published.
The adviser likely used artificial intelligence to generate the information, according to a source familiar with the matter. Rolling StoneHe added that it was never the studio's intention to fabricate the quotes, and said that when the studio realized there was a problem, it responded immediately and apologized.
diverse Reports indicate that ChatGPT's request for negative press about Coppola returned similar statements but in reality Kyle was in love The Godfather.
Egan didn't come back. Rolling Stones A Lionsgate representative did not respond to a request for comment.
Egan has been an independent contractor since parting ways with STX Film Group in 2019. While working at STX and previously at Universal, diverse He reportedly worked closely with Adam Fogelson, who is now president of Lionsgate Film Group.
Lionsgate is immediately pulling our trailer for huge city“We sincerely apologize to the concerned critics, director Francis Ford Coppola, and Zoetrope America for this inexcusable error in our screening process,” the company said in a statement on Wednesday. “We made a serious mistake. We are sorry.”
Coppola's Roman Epic huge cityThe Last Day, starring Adam Driver, Giancarlo Esposito, and Nathalie Emmanuel, is set to hit theaters on September 27.
Rolling Stones Film critic David Fear (also a real name) praised the film when it premiered at Cannes. The following quote is verifiable, and you can check it out.
“Say what you will about this great gesture of filtering Edward Gibbon's history lessons through a dark lens, it is exactly “The film Coppola set out to make—uncompromising, unique, unabashedly romantic (with capital and lowercase R’s), deeply cynical but remarkably honest about the desire not just for brave new worlds but better ones,” writes Fehr. “Does it sometimes feel like it distills decades of book club readings and coffee shop conversations into two crammed hours? Yes. Was it worth the wait? Goodness, Yes.(Fear's choice of roman font, wordplay, and italics are all very real.)
