The fashion brand has tapped the singer as its new ambassador, citing her pioneering style and influence.
It is forming. It's going to be a big summer for Lisa.
Following the release of her smash single “Rockstar,” the Blackpink star was recently announced as the newest brand ambassador for Louis Vuitton. Lisa appears in a series of new images accompanying the announcement, and is expected to work with the iconic fashion brand on upcoming campaigns and events.
Lisa's involvement with Louis Vuitton was first announced in March, when the singer and rapper attended Louis Vuitton's Fall/Winter 2024 women's show in Paris as a guest of the fashion house. In a press release, Louis Vuitton said Lisa “has been instrumental in redefining today's global music culture.”
“In all areas, Lisa sets trends and approaches her craft with fearless authenticity,” the press release adds. “Her bold fashion choices are remarkably reflective of [Louis Vuitton Women’s Artistic Director] “Nicolas Ghesquière’s powerful vision for womenswear is both unique and empowering.”
Louis Vuitton
News of Lisa’s new ambassador role comes on the heels of her single “Rockstar,” which debuted at No. 4 on the Billboard Global 200 and No. 1 on the YouTube Global Weekly Chart, with the music video garnering 127 million views and counting. Lisa is also set to star in the third season of the hit HBO series, white lotuswhich recently finished filming in her native Thailand.
“I am extremely pleased to welcome Lisa as an ambassador for the House,” says Ghesquière. “She has a bold spirit and charisma that I find incredibly compelling. She is as daring and creative in her music as she is in her fashion, and it is a pleasure to accompany her on this journey.”
While Pharrell has been at the helm of Louis Vuitton's men's collections, full details of Lisa's partnership with the fashion house have yet to be announced, though the brand adds that it “looks forward to an exciting collaborative journey ahead.”
Lisa isn't the only Blackpink member to land a new partnership: Jennie was recently revealed as the face of the new Beats Solo Buds campaign.
