If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
From tall Her hair and her distinctive bangs Rock Camp From the beginning of her career to the short haircut she adopted in 2021 after coming out as non-binary, Demi Lovato has seen several seasons of hair over the course of her career. This summer, the singer, songwriter, and actress teamed up with hair repair brand OGX to create an anthem for the brand that plays on the fun that comes from expressing yourself through those gorgeous locks.
“Change it, now you look fancy / OGX, do it like magic“OG Who? OGX,” sings Demi Lovato on her latest single, “OG Who? OGX,” which debuted on TikTok on July 12. The song, co-written by Lovato, features her signature powerful vocals and a vibrant, summery beat, and the brand said it chose her specifically for the campaign because of her “bold hair choices and beautiful vocal range.” The release comes alongside the launch of a new and improved OGX shampoo and conditioner, which Lovato is known to use herself.
according to the people, Lovato personally uses the Nourishing + Coconut Milk shampoo and conditioner to keep her hair looking its best. “They leave my hair soft, healthy, and smelling really good,” she told the publication. Other favorites in her hair-day arsenal include the Thick & Full + Biotin & Collagen Shampoo and Conditioner, and the Renewing + Argan Oil of Morocco Shampoo and Conditioner, all of which can be found at Target right now. The updated formulas here (also known as “LipiPro Shield Technology”) provide twice the protein and lipid protection for healthier hair.
goal
The “Chola” singer has been sporting a short, brunette bob for a while now, though she has re-dyed the ends of her dark locks with golden blonde highlights for the summer. While OGX is advertised for all hair types, especially one of these new high-performance formulas, Lovato’s hair care picks take care of everything from strength to volume and texture for healthy hair in just one wash (especially for someone with color-treated hair, which can be dry and more prone to breakage).
goal
Fans on TikTok have been begging for “OG Who? OGX” to be released on streaming platforms all summer, with the most popular comment on the video being “Why did he eat this already 😭😭😭.” While, unfortunately, you can’t currently stream this love ballad, you can simply download it. can Live is the next release for Lovato's new documentary. child starwhich examines the legacy of childhood fame in Hollywood (available to stream on Hulu starting September 17).
Want to feel your best (like OGX)? Change up your routine with the latest in advanced shampoos and conditioners, now available online at Target.com.
