San Diego Comic-Con 2024 has officially kicked off, and fans are excited. Big news is expected from major franchises like the Marvel Cinematic Universe, transformers, Star Trek, Doctor from, Interview with the Vampireand much more. One of the most anticipated movies that won't be there is Supermanas director James Gunn and DC Studios have opted not to attend this year. While Gunn has been busy filming SupermanIt seems that this is not the only reason.
Superman There will still be a presence in the convention hall, where fans can purchase official DC merchandise featuring the new Superman logo, but there will be no large panel in Hall H. While speaking with The rollPeter Safran, co-president of DC Studios, spoke in more detail about why Superman No footage was shown at Comic-Con this year. And while they opted not to engage in a lengthy marketing campaign, Safran assured fans that there will be plenty of Superman Materials over the next year. He said:
“From my perspective, it’s too early. A year is really a long time for a campaign, and from our perspective, I think we’ll do our best in a shorter period, rather than prolong it. That’s our instinct on that. Trust me, there will be no shortage of Superman in your life over the next 12 months.”
Superman will not return to Comic Con
James Gunn and Peter Safran's approach to marketing Superman It is very different from the previous DC system. man of steel A panel discussion was held at Comic-Con in July 2012, with a teaser trailer beforehand. The Dark Knight Rises A week and 11 months before the new Superman Origins movie hits theaters, the movie's famous trailer has been released. Suicide Squad The film was leaked online in July 2015 (which led to changes in the film's tone) 13 months before the film's release. Gunn's previous involvement with Marvel Studios Guardians of the Galaxy Footage from the film was released nearly a year before its scheduled release. Marvel Studios has mastered turning Hall H and Comic-Con into a marketing tool that builds momentum and hype for projects years before their release.
the next Iron ManAfter Hall H became a huge success, eventually grossing $585 million worldwide and starting one of the most successful film franchises of all time, every studio tried to make Comic-Con an important part of their marketing strategy, hoping that the goodwill of the audience at the convention would translate into Iron ManWorldwide box office numbers. However, this is not always a guarantee of success. Notable early films that received great reactions from Comic-Con crowds but failed at the box office include: Scott Pilgrim vs. the World And Cowboys and AliensBut the big money made by early DCEU movies, and especially the Marvel Cinematic Universe, has made Comic-Con a go-to destination for blockbuster viewing.
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Images from director James Gunn's Superman show David Corenswet's Man of Steel fighting alongside a new DC superhero team, the Justice League International.
Studios have begun to rethink their approach to Comic-Con in recent years. During the COVID-19 pandemic, DC turned to its virtual event, DC Fandome, which performed well in its first year, but a second attempt didn’t work out, and the event has since been canceled. DC is returning to Comic-Con in 2022 with Black Adam And Shazam! Wrath of the GodsNeither of them were huge box office hits. Warner Bros. and DC will likely want to regroup and plan an online marketing campaign for SupermanThe first trailer will likely arrive in time for the holiday movie season.
Superman The film is scheduled to be released on July 11, 2025, which means there's a chance Comic-Con 2025 could take place the weekend it opens. Superman It could do the same thing as Marvel Studios' own movie. Deadpool and Wolverine A panel for films that will open separately from Hall H on Saturday. If that's after SupermanDC Studios may return to San Diego Comic-Con in 2026 with hints of what's to come, including a possible first look at Supergirl: Woman of Tomorrow, Courage and boldness, Authorityand many other films announced by James Gunn.
Superman
The film will be released in theaters on July 11, 2025.
