Nielsen’s Gracenote Hires Former Snap, Spotify Exec Jared Grusd as CEO

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Veteran media and tech executive Jared Grusd has been tapped as CEO of Gracenote, Nielsen‘s content-solutions division.

Grusd’s first official day at Gracenote is Monday, July 8. He reports to Nielsen CEO Karthik Rao. With Grusd taking on the role of CEO, Sujit Das Munshi — the Nielsen veteran who has led Gracenote since November 2022 as general manager — will assume the role of chief operating officer at Gracenote.

Gracenote sells entertainment metadata and connected ID solutions for content navigation and applications. Nielsen closed the acquisition of Gracenote from Tribune Media Co. in 2017.

Grusd most recently was co-founder of Ethiqly AI, a venture-backed educational technology company that uses AI “to elevate human expression and empowerment.” He previously served as chief strategy officer at banking app Chime and held the same title Snap, parent company at Snapchat. While at Snap, Grusd also served as head of content and head of international market development. Before that, he was CEO of HuffPost (when it was owned by Verizon) and was chief legal officer at Spotify.

Earlier in his career, Grusd was AOL’s chief strategy and business development officer and held senior executive roles at Google. Grusd holds a law degree from the University of Chicago and an MBA from Columbia Business School.

“I’m honored to join Nielsen and build on the tremendous innovation and growth that Gracenote has achieved under Sujit’s strong vision and strategy,” Grusd said in a statement. “This is an exciting time as our industry embraces advanced technologies and we look for new ways of working with clients and increasing the value we bring to market. I’m excited to help define the next chapter of Gracenote.”

Nielsen’s Rao commented, “Gracenote is a critical part of Nielsen and our strategy as we look to grow in streaming and lead the advancement of Convergent TV in the media measurement industry. Jared’s background and passion for transforming businesses to improve society is aligned with our future and I’m grateful for his partnership as we transform our industry together.”

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